Educational Development Manager’s Profile

Profile of Dr King CHONG

Dr King CHONG possesses over 15 years of professional experience in quality assurance and quality enhancement of higher education, earned from the statutory quality assurance agency, UGC-funded universities (PolyU, HKBU and Lingnan), self-financing university (OUHK) and tertiary education institutions (e.g. HKU SPACE). During his over 5-year working at the then Hong Kong Council for Academic Accreditation (HKCAA) (now the Hong Kong Council for Accreditation of Academic and Vocational Qualifications – HKCAAVQ:, Dr Chong was responsible for a variety of quality assurance exercises, including academic accreditation, assessment on the registration of non-local higher and professional courses under the Non-local Higher and Professional Education (Regulation) Ordinance (Cap 493), assessment of non-local qualifications on their comparability to the local education benchmarks, assessment of reimbursable courses under the Continuing Education Fund (CEF)and consultancy works to government bureaus. He also participated actively in the development of a quality assurance mechanism underpinning the Hong Kong Qualification Framework (HKQF). Besides, Dr Chong also contributed substantially to the organizational development in transforming the HKCAA from a statutory advisory body to an accreditation authority – The HKCAAVQ. During his working at HKU SPACE, he played a primary instrumental role in organising the School’s first batch of joint programme validation exercises with the overseas university, including setting the joint accreditation criteria and protocols.

Dr Chong owns solid experience in quality enhancement of higher education, acquired from PolyU, HKBU and Lingnan University. During his professional service at the Centre for Holistic Teaching and Learning (CHTL) at HKBU, he led a professional team to assist in the development of a learning outcomes assessment framework entitled The Evidence Collection Initiative for Whole Person Education Assessmentto collect and analyze quantitative and qualitative data at course, programme and university level to help ascertain how well students have achieved the intended learning outcomes. This framework and its empirical results were not only published at academic journal, but also received positive feedback in the UGC’s Quality Audit Report of HKBUin 2015. Dr Chong also has substantial experience in the promotion of Outcomes-based Approach to Teaching and Learning (OBATL), Criterion-Referenced Assessment and their associated engaging pedagogies, development of Teaching Development Grant projects, implementation of Communities of Practice (CoPs), collaboration with faculty in preparing their submission for the UGC Teaching Award etc. He has relevant publications at academic journals and conferences.

Dr Chong is the Executive Committee Member, Hong Kong Branch, Higher Education Research and Development Society of Australasia (HERDSA) (, which is a society of higher education professionals from 7 UGC-funded universities. Through this platform, he interacts closely with the leaders and professionals from other sister teaching and learning centres to keep abreast of the latest development and explore collaboration in teaching and learning.

Dr Chong is an academic. He gained his PhD specialising China’s national policy-making process in tourism from the School of Management at the University of Surrey in 2007. His co-authored research monograph Tourism in China: Policy and Development since 1949was published by Routledge (London, New York) in 2011, which represented the first book in setting China’s tourism development in its policy context ( He also has relevant articles published in the top-tiered academic journals in the field. Dr Chong has relevant experience in teaching undergraduate courses and supervising undergraduate dissertations from PolyU and PolyU SPEED.

Selected Publications

Research Monograph

AIREY, David and CHONG King(2011 & 2017) Tourism in China: Policy and Development since 1949, London, New York: Routledge UK (Under The Contemporary Geographies of Leisure, Tourism and Mobility Series) [ISBN: 978-0-415-54809-0(hardback);978-0-203-82034-6(e-book); 9781138081239 (paperback) published in 2017](Volume: 334pages) (

Refereed Academic Articles 

KWONGTheresa, COX Milton, CHONG King,NIEStaceyand WONG Eva (2016), ‘Assessing the effect of communities of practice inhigher education: The case at Hong Kong BaptistUniversity’, Learning Communities Journal(LCJ), 8(2), 171-198 (

ZHANG Hongqi, CHEUNG Chun Hoi, TU Feng, HUANG Fei Li, O Lan, SONG Lisa, LAW Helen,CHONG Kingand YUE Kevin (2016), ‘Service Learning for Whole-Person Education in Chinese Medicine Developed by a Community of Practice’, Learning Communities Journal(LCJ), 8(2), 145-169(

CHONG King, THADANI Dimple, WONG Wing Leung, KWONG Theresa & WONG Eva (2015) ‘A Conceptual Framework of Evidence Collection for Outcomes Assessment: A Case Study in Hong Kong’, International Journal of Humanities, Social Sciences and Education (IJHSSE), 2(3), 31–44 [ISSN 2349-0373 (Print); ISSN 2349-0381 (Online)]

LAU Fat  Man,  KWONG Theresa,  CHONG  Kingand WONG  Eva (2014),  ‘Developing Students’ Teamwork Skills in a Cooperative Learning Project’, International Journal for Lesson and Learning Studies, 3(1), 80-99(

THADANI Dimple, KWONG Theresa,CHONG King,WONG Eva (2013)
‘The Impacts of Aligned Teaching on Students Perceived Engagement in Independent Learning and Satisfaction: An Empirical Investigation in Hong Kong’,Global Journal of Human Social SciencesLinguistics & Education13(9), 55-63(

AIREY David and CHONG King(2010)‘National Policy-Makers for Tourism in China’, Annals of Tourism Research, 37(2), 295–314(

Consultancy Studies Commissioned by West Kowloon Cultural District Authority

 YUEN Pok Man Peter, LEENgok, BERESON Ruth,CHAN Edwin, NGAI Eric, CHONG King, HO Florence, NGArtie, LAW Vincent, CHAN Jason, LEE Stephanie, CHAN Alex, YE Benand ZHANG Vivienne(2011)Report on the Analysis of Views for the Stage 3 Public Engagement Exercise for the West Kowloon Cultural District,Hong Kong: Public Policy Research Institute, The Hong Kong Polytechnic University (English version:; Chinese version:

 YUEN Pok Man Peter, LEENgok, BERESON Ruth,CHAN Edwin, NGAI Eric,LOK Anthony, HO Florence, NGArtie,LAW Vincent,CHONG King, CHAN Jason, LEE Stephanie, YE Ben,ZHANGVivienne, CHAN Betty, LEUNG Roy, WONG Mandy and NG Jessica(2011)Report on the Analysis of Views for the Stage 2 Public Engagement Exercise for the West Kowloon Cultural District,Hong Kong: Public Policy Research Institute, The Hong Kong Polytechnic University (English version:; Chinese version:


Professional Affiliation:

Executive Committee Member, Hong Kong Branch, Higher Education Research and Development Society of Australasia (HERDSA) (